Overview
Chorus.ai, part of ZoomInfo, is an AI-powered conversation intelligence tool that captures customer calls, video meetings, and emails, then analyzes them for insights on deals and rep performance. It helps go-to-market teams understand what top performers do differently, improve coaching, and connect conversation data directly to pipeline and revenue.pipeline.
Pricing
Base Platform + Seats
- Chorus pricing typically starts at 8,000 USD per year as a fixed platform fee that includes three seats.
- Additional seats usually cost about 1,200 USD per user per year, with most contracts signed for two- or three-year terms.
Typical Contract Ranges
- For a 10-rep team, total cost is roughly 16,400 USD per year (8,000 USD base + 7 × 1,200 USD).
- Larger deployments (100+ reps) can reach 120,000–300,000+ USD per year depending on seat counts, bundling with ZoomInfo data, and add-ons.
ZoomInfo Bundling
- Chorus is often sold bundled with ZoomInfo’s data and platform products, so buyers also need a ZoomInfo subscription.
- This bundling can unlock discounts on per-seat pricing but increases overall dependency on the ZoomInfo stack.
Key Features
- Call & meeting capture – Records and transcribes sales calls, video meetings, and some emails across your sales tools.
- Conversation intelligence – Analyzes talk ratios, topics, questions, objections, and competitor mentions to understand what drives outcomes.
- Deal & pipeline insights – Links conversations to CRM data for visibility into opportunity health, stakeholder engagement, and risk signals.
- Coaching & onboarding – Creates libraries of call snippets, playlists, and scorecards to train reps and shorten ramp time.
- ZoomInfo data integration – Enriches interactions with company and contact intelligence from ZoomInfo’s database.
Best Use Cases
- B2B sales teams using ZoomInfo – Ideal for organizations already invested in ZoomInfo’s data for prospecting and ABM.pipeline.
- Conversation-driven coaching – Revenue teams that want systematic coaching using real customer conversations.
- Pipeline and deal reviews – Sales leadership that needs objective insight into deals beyond CRM notes.
- Multi-region sales orgs – Teams operating in many languages and time zones with distributed reps.
- Marketing & product feedback – Use call libraries to capture voice-of-customer insights for messaging and roadmap decisions.
Pros
- ✅ Tight ZoomInfo integration – Native access to ZoomInfo’s contact and company data gives strong context for B2B sales motions.
- ✅ Solid conversation analytics – Reliable transcription and insights on rep behavior, objections, and competitor mentions.
- ✅ Proven in enterprise sales – Used by many mid-market and enterprise sales teams as a core part of their enablement stack.
- ✅ Lower seat cost vs some rivals – Per-user pricing (around 1,200 USD/year) is often cheaper than Gong’s per-seat rates.
Cons
- ❌ Requires ZoomInfo ecosystem – Works best (and often requires) having a ZoomInfo subscription, adding to overall cost.
- ❌ Opaque/negotiated pricing – No public price sheet; multi-year contracts and bundle complexity can make budgeting tricky.
- ❌ Perception as “legacy CI” – Some users consider it less innovative than newer revenue AI platforms focused on deep deal intelligence.
Official Website
Chorus by ZoomInfo – Product page: https://www.zoominfo.com/products/chorus
Release Date: 2015
Last Updated: December 2025