Overview
Drift is an AI-powered conversational marketing and sales platform that replaces static forms with real-time chat, chatbots, and meeting scheduling. It uses AI chat agents to engage visitors, capture intent, qualify prospects, and route them to the right sales reps or nurture flows, integrating tightly with your CRM and marketing stack.
Pricing
Premium
- Premium plan starts around 2,500 USD per month (billed annually, ~30,000 USD/year) and includes live chat, custom chatbots, conversational landing pages, meetings, and basic analytics.
- Typically positioned for small to mid-sized B2B teams getting started with conversational marketing.
Advanced
- Advanced plans are often in the 40,000–50,000 USD per year range, adding features like Fastlane (instant routing for target accounts), A/B testing, advanced routing, and more powerful AI options.
- Suited for mid-market companies with higher traffic and more complex routing and ABM needs.
Enterprise
- Enterprise plans usually start around 60,000 USD per year and up, with custom pricing based on conversation volume, seats, and integrations.
- Includes advanced security, custom SLAs, deeper BI integrations, and tailored onboarding for large B2B organizations.
Key Features
- AI chatbots & playbooks – Bots that greet visitors, answer FAQs, capture lead info, and trigger different flows based on intent and firmographic data.
- Lead qualification & routing – Automatically qualifies visitors using rules and AI engagement scores, then routes hot leads to the right rep or team.
- Real-time meeting scheduling – Bots and reps can instantly book calendar meetings from chat, reducing friction in the handoff.
- CRM & marketing integrations – Deep integrations with Salesforce, HubSpot, Marketo, and more to sync contacts, accounts, and pipeline.
- Analytics & revenue reporting – Conversation, meeting, and pipeline analytics that link bot activity to revenue outcomes.
Best Use Cases
- B2B SaaS & tech – Engage inbound demo requests, qualify traffic, and route prospects to SDRs and AEs in real time.
- ABM & target accounts – Prioritize and personalize experiences for target accounts based on firmographic data and behavior.
- Mid-market & enterprise sales – Replace static lead forms with conversations that move prospects directly to meetings.
- Customer success & expansion – Use chat to support existing customers and surface expansion opportunities.
- High-intent inbound channels – Landing pages and campaigns where every additional qualified conversation has high revenue potential.
Pros
- ✅ Pioneer in conversational marketing – Helped define the category, with strong mindshare in B2B sales and marketing.thescalingsignals.
- ✅ Powerful AI chat & routing – Rich playbooks, AI scoring, and routing that effectively connect buyers to the right reps.
- ✅ Tight CRM/ABM integrations – Deep Salesforce/HubSpot/Marketo integrations for data-driven personalization.
- ✅ Proven revenue impact – Many case studies show increased meetings, pipeline, and shorter sales cycles.
Cons
- ❌ Expensive for smaller teams – Starting around 30,000 USD/year, pricing is high compared to many SMB-focused chat tools.
- ❌ Complex setup & ops – Getting full value requires thoughtful playbook design, routing rules, and ongoing optimization.
- ❌ Seat & volume costs – Additional seats and conversation overages can further increase total cost of ownership.
Official Website
Drift – Official website and platform: https://www.drift.com
Release Date: 2015
Last Updated: December 2025