Overview
HubSpot AI is a suite of AI Assistants, AI Agents, and AI Insights features embedded directly into HubSpot’s Smart CRM and Hubs. It helps teams generate content, automate service, and get predictive insights on leads, deals, and campaigns from a single, unified platform.
Pricing
Included AI Features
- Many AI tools (basic AI Assistants for writing, images, simple summaries) are included with paid HubSpot Hubs at no extra license fee.
- Access depends on your Hub tier (Starter, Professional, Enterprise) and which Hubs (Marketing, Sales, Service, CMS, Operations/Data) you use.
Required Platform Plans
- Marketing Hub Professional starts around 800 USD per month.
- Customer Platform Professional (combined Marketing, Sales, Service Hubs) starts around 1,300 USD per month, while Enterprise tiers start at roughly 4,700 USD per month.
HubSpot Credits (Usage-Based AI)
- From mid-2025, many AI features (Prospecting Agent, AI actions in workflows, some Data Studio/AI syncs) use HubSpot Credits.knowledge.
- Each plan includes a monthly credit allowance; additional credits are bought in 10 USD blocks for 1,000 credits, adding usage-based costs on top of hub subscriptions.
Key Features
- AI Assistants – Generate emails, blog posts, landing page copy, reports, and images directly inside HubSpot editors.
- AI Agents & Breeze Agents – Support and prospecting agents that automate customer service conversations and sales tasks across chat, email, and other channels.
- AI Insights & forecasting – Predictive lead scoring, deal and revenue forecasting, and AI-powered analytics for campaigns and pipelines.
- AI-powered workflows – Build automations from natural language descriptions, letting AI translate text instructions into workflow logic.
- Answer Engine Optimization & AEO – Tools to optimize content for LLM-driven answer engines and AI search visibility.offers.
Best Use Cases
- Inbound marketing & content – Use AI to brainstorm, draft, and remix blogs, emails, social posts, and video campaigns.
- Sales productivity & prospecting – AI-powered email drafting, lead scoring, deal insights, and prospecting agents to prioritize and execute outreach.
- Customer service & support – Service Hub agents that deflect tickets, answer FAQs, and automate follow-ups while logging everything in the CRM.mbudo+2
- RevOps & analytics – AI Insights for funnel analysis, attribution, and forecasting across hubs from a single data model.
- SMB to mid-market GTM teams – All-in-one growth stack where AI sits natively across marketing, sales, and service.
Pros
- ✅ Native to HubSpot – AI features are deeply integrated into the Smart CRM and all Hubs, reducing friction and context switching.
- ✅ Broad, practical feature set – Covers writing, agents, automation, and analytics, not just one AI use case.
- ✅ Strong for scaling SMBs – Fits businesses already committed to HubSpot as their primary go-to-market platform.
- ✅ Clear credits model for heavy AI use – HubSpot Credits make AI usage more trackable at scale across teams.
Cons
- ❌ Requires paid Hubs – No standalone AI; you must pay for HubSpot Hubs (often 800–1,300+ USD/month) to really benefit.
- ❌ Credits add complexity – AI Credits introduce another billing dimension that RevOps must monitor.knowledge.
- ❌ Less specialized than point tools – Generalist AI may lag best-in-class niche tools for coding, design, or advanced CS automation.offers.
Official Website
HubSpot AI – Feature pages across hubs: https://www.hubspot.com
Release Date: Initial HubSpot AI announcement at INBOUND 2023; AI Agents and expanded AI suite rolled out through 2024–2025.
Last Updated: December 2025