Overview
Loom AI enhances Loom’s screen and camera recordings with automatic titles, summaries, chapters, and text workflows based on the video transcript. It helps teams communicate faster by turning raw recordings into structured, skimmable videos and written documentation without manual editing.
Pricing
Starter (Free)
- Free Starter plan with up to ~25 videos per person, 5 minutes per video, unlimited transcriptions, and basic editing; AI features are not included.
- Best for individuals testing Loom for occasional async updates without advanced AI automation.
Business & Business + AI
- Business plans (without AI) are typically in the 12.50–18 USD per creator per month range billed annually (around 15–18 USD if paid monthly in many markets).
- Business + AI plans cost about 5–6 USD more per user per month than Business, commonly around 20 USD/month billed annually or 24 USD/month billed monthly, and unlock Loom AI titles, summaries, chapters, and AI workflows.
Enterprise
- Enterprise pricing is custom; analyses suggest average contracts around 40,000 USD/year depending on seats, integrations (e.g., Salesforce, Jira), and security requirements.
- Includes advanced admin controls, security, compliance, and full AI capabilities at scale.
Key Features
- Auto titles – Automatically generates descriptive video titles from transcripts so viewers instantly know what each Loom is about.
- Auto summaries – Creates concise text summaries from the transcript and surfaces them in the video description and share UI.
- Auto chapters – Breaks longer videos into topic-based chapters, making it easy for viewers to jump to relevant sections.
- AI workflows (doc/message/bug) – Transforms videos into structured text outputs like documentation, chat messages, or bug reports that can be copied or sent directly into tools like Jira.
- AI clean-up (filler & silence removal) – Removes filler words and silences to tighten recordings and improve viewer experience.
Best Use Cases
- Product & engineering teams – Demo features, walkthrough bugs, and let Loom AI generate summaries and bug-report drafts for Jira or other trackers.
- Customer success & sales – Send async video updates with auto-generated summaries that busy stakeholders can skim quickly.
- Internal training & onboarding – Record training videos and use chapters and summaries to help new hires jump to what they need.
- Distributed & remote teams – Replace long meetings with structured video updates and AI-generated documentation.
- Creators & educators – Clean up recordings and create quick descriptions and chaptered lessons from one take.
Pros
- ✅ Major time savings on video admin – Auto titles, summaries, and chapters eliminate repetitive manual editing and description writing.
- ✅ Better viewer engagement & navigation – Chapters and concise summaries make long videos more approachable and skimmable.
- ✅ Tight integration with Atlassian tools – AI workflows can feed into Jira and, via Atlassian, enhance collaboration across Jira and Confluence.
- ✅ Multilingual transcript support – AI titles and summaries support 50+ languages, useful for global teams.
Cons
- ❌ AI gated behind higher-tier plans – Loom AI is only available on Business + AI and Enterprise, not on the free Starter tier.
- ❌ Costs add up at scale – Adding the AI uplift (5–6 USD/user/month) can significantly increase spend for large teams.
- ❌ AI relies on transcript quality – Noisy audio or unclear speech can reduce accuracy of summaries, titles, and chapters.
Official Website
Loom AI – Official AI features overview: https://www.loom.com/ai
Release Date: Loom has offered async video messaging since the late 2010s; Loom AI capabilities such as auto titles, summaries, and chapters were rolled out and expanded around 2023–2025, following Atlassian’s acquisition of Loom announced in 2023 and completed in 2023–2024.
Last Updated: December 2025